Bruce Pollack has been the publicist for some of Australia's biggest theatrical events, including shows such as 'Buddy: The Buddy Holly Story', 'Cabaret', 'Cirque du Soleil' and the 'Edinburgh Military Tattoo'. In 2003 he closed his publicity company and formed Pollack Consulting, which covers the full spectrum of entertainment promotion. His company’s most recent campaigns include ‘Fiddler on the Roof’ and the arena production of 'The Boy from Oz'.