As you may be aware, Dance Australia is published by Yaffa Media, one of Australia's largest independent media companies. We are pleased to announce that Yaffa Media has launched a content marketing division, Yaffa Custom Content.
Yaffa Custom Content is open for any business that wishes to leverage this expertise to develop content marketing solutions that reach their customers in uniquely memorable ways.
These include the publication of custom reports, information, media releases, copywriting, marketing collateral and multimedia content.
Yaffa Custom Content will be headed up by Matt Porter, a journalist with over 15 years experience as an editor and journalist working across a range of media platforms including daily newspapers, fortnightly and monthly magazine titles and online publications.
“Yaffa Custom Content will harness our unparalleled IP and capability to give brands access to their customers and engage them in new and compelling ways,” says Porter.
For nearly a century Yaffa Media has built up an unrivalled IP as the communications experts, deeply entrenched in Australia’s media landscape. Yaffa’s expansion into content marketing is in line with the breathless evolution of the media sector and the myriad ways brands can now target and engage customers via content marketing solutions.