'Disappearing Dracula' posters are appearing in venues across Perth
In Western Australia, Covid restrictions began to be lifted in June. West Australian Ballet’s 2020 season of Dracula is going ahead as planned. The neo-classical ballet, choreographed by Polish Krzysztof Pastor and based on Bram Stoker’s famous novel, has been in preparation since restrictions lifted. It will be performed live at His Majesty’s Theatre, September 11- 26, with the West Australian Symphony Orchestra.
The Company is making sure that ballet fans in Western Australia are aware of, and enticed by, the ballet’s mystique with a poster campaign by advertising agency, Wunderman Thompson, featuring a disappearing Dracula. The lenticular printed posters have been mounted at an optimum angle beside bathroom mirrors in bars and entertainment venues so that Dracula's reflection is removed.
The role of old Dracula was played by West Australian Ballet artistic director, Aurélien Scannella, in 2018. It was a return to the stage for the dancer after a ten-year hiatus. He is justifiably proud of bringing Dracula back in 2020. “Dracula was a magical season, not only did we bring world-class creatives to Perth, we forged our own brand of ballet. Our Ballet Company is diverse, versatile and modern, and I hope all of WA will enjoy seeing the return of live performance,” he stated.
The 2018 sets and costumes designed by Phil R. Daniels and Charles Cusick Smith will also return as will Jon Buswell’s atmospheric lighting design.
Dracula was nominated for Best Ballet at the Helpmann Awards in 2019, and won Best New Work, Best Costume Design and Best Arrangement 2018 in the Performing Arts WA Awards.
Bookings may be made here.
Watch the dramatic promo for West Australian Ballet’s 2018 season:
- CANDIDE MCDONALD
Read our interview with 'Dracula's' creator, Krzysztof Pastor, here.